AI feature rollout
Role
UX & UI
Branding
Product strategy
Website development
Team
Duration and date
2 Month
December - November 2023
Overview
The challenge was that users struggled to find essential features on the mobile app, leading to frustration and drop-offs. The navigation was cluttered, and key actions were buried, which made the app feel unintuitive. Our goal was to simplify the experience without sacrificing functionality, while maintaining the brand’s look and feel. We conducted user testing to identify pain points, restructured the navigation hierarchy, and designed a solution that would enhance usability without overwhelming the user.
Objectives
· Simplify the mobile navigation for faster access to key features.
· Increase user retention by improving overall usability.
· Streamline the navigation flow to reduce friction and frustration.
· Maintain brand consistency while enhancing the user experience.
The power of branding
The challenge was that users struggled to find essential features on the mobile app, leading to frustration and drop-offs. The navigation was cluttered, and key actions were buried, which made the app feel unintuitive. Our goal was to simplify the experience without sacrificing
